Values promoted and issues taken up by JEEVANAADAM will be discussed at all these levels, especially in the BCC (groups of 20 to 40 families in a parish) and feedback taken. This ensures the advertiser added visibility at multiple layers, value for money in deed. A fact no prudent marketing planner can ignore.

Besides JEEVANAADAM reaches colleges, schools, hospitals, libraries, hostels, and youth clubs, that is wider and deeper indeed.